AJA: Research Mark

AO4: Undertake and apply appropriate research

Level 5	16–20	A	The ability to undertake and apply appropriate research is excellent, as evidenced in detail on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates the effectiveness of this research. Research informs the creative critical reflection to a high degree.
Level 4	12–15	B	The ability to undertake and apply appropriate research is competent, as evidenced on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates evidence of this research. Research informs the creative critical reflection to a good degree.
Level 3	8–11	C	The ability to undertake and apply appropriate research is apparent at a satisfactory level, as evidenced on the blog with some examples of film or magazine production elements. The finished product also demonstrates some evidence of this research. Research will inform the creative critical reflection to some degree.
Level 2	4–7	D	The ability to undertake and apply appropriate research is apparent at a limited level, as evidenced on the blog, with limited examples of film or magazine production elements. The finished product also demonstrates limited evidence of this research. Research informs the creative critical reflection to a limited degree.
Level 1	1-3	E	The ability to undertake and apply appropriate research is apparent at a minimal level, as evidenced on the blog with examples of film or magazine production elements barely apparent. The finished product also demonstrates minimal evidence of this research. Research informs the creative critical reflection to a minimal degree.
Level 0	0	U	There is no evidence of ability to undertake and apply appropriate research.

Targets

1. Complete following tasks: Analysis of 3 film openings, Questionnaire results graphs, Opening credits analysis, Title analysis, Editing analysis, Soundtrack analysis, Storyboard, Production schedule, test shots 
2. Shot list – add more shots and insert into table
3. Conventions of film openings – embed video or add screenshots of films analysed
4. Narrative analysis – apply Todorov’s equilibrium theory to a film opening and then link to your own product – will you follow the narrative equilibrium theory?
5. BBFC Rating – add more detail – why did you choose this rating?
6. Gender representation – link to your own product – will you follow conventional gender representation?
7. Costume/props planning – add more detail
8. Location planning – add more locations and explain choices in more detail
9. Audience profile – add more detail – age, gender, interests, etc. Also discuss how you intend to appeal to this audience.  Use an images/video to show typical target audience member and similar products they would be interested in.  
10. Production title logo – explain choices
11. Focus group video – draw more detailed conclusions from responses – which ideas are you going to use in your own product and why?
12. PROOF READ AND CORRECT ALL POSTS – spelling, punctuation, grammar, capitals etc

DEADLINE: January 15 2015